The Idea Place Posts

Surfing with a screen reader can occasionally yield humorous browsing experiences. As anyone who does this knows, you are frequently exposed to names of objects that I suspect web designers do not expect anyone will ever actually read.

 

These challenging names are typically exposed in situations where alternative text has not been provided for graphical links and as the names for frames on web pages.

 

Today I was using a web site and ran across the below entries for an iframe and the link to an ad within that frame.

 

pinkSexyBlond_728x90x_low_salx_U996x_0607 frame

2007Creative/pinkSexyBlond_728x90x_low_salx_U996x_0607

pinkSexyBlond_728x90x_low_salx_U996x_0607 frame end

 

The really ironic thing here is that the link actually went to a web site providing financial advice and the web site where the ad was being shown was a news web site. How a pink sexy blond was involved is beyond me.

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I suppose because to some degree blogging has now reached the masses, at least those who have the time and desire to read blogs, this article qualifies as news. The basic point of the article is that bloggers are fighting electronically in various wars of words.

 

I have to ask if this is anything new? Anyone who’s been around the online world knows that the debates in the blogging community making news today have been going on since the first times folks could hide behind a keyboard and launch written assaults against whatever ticked them off that day. Sure the technology might have been different but these same kinds of arguments have been going on for the more than 20 years I’ve been involved with the online world.

 

I’m all for the availability of information and ideas that the web has allowed. Quality blogs represent a great new information source that I think we are still figuring out how to incorporate into the fabric of society. But junk is junk and the online world’s always been filled with a lot of it.

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Sitting here watching the Washington thermometer drop closer and closer to 40 degrees I’m struck by what a difference one can be experiencing in one week. I suppose with today’s ability to travel the fact is that you can experience what I’m talking about in the same day but last week was vacation and so my mind’s reflecting back a bit.

 

Last Thursday Aimee and I along with three of my brothers and their spouses were nearing the end of a week’s stay on Maui. Today I was trudging off to work in the rain and couldn’t get either one of my sisters or one of the brothers who was on vacation with me to take my phone call when I wanted to grouse about having to walk in the rain. <chuckle>

 

Last Thursday the day started with loads of family hanging out on a condo lanai with temperatures in the low 80’s. The day progressed to a morning spent at the beach, an afternoon where I went parasailing for the first time and the evening spent at what’s probably Maui’s best luau.

 

Today it was a walk to the bus in the rain, another typical day at the office and what felt like the first really cold day of fall. Washington isn’t nearly as cold as Wisconsin can be according to the thermometer but at times there’s a dampness to the air that chills you to the bone almost instantly even when the temperature’s not all that low. Hawaii’s sounding pretty good about now.

 

I feel very fortunate to have had the opportunity to visit Hawaii twice in the last four years. Aimee and I along with one brother and his spouse went back in 2004 and enjoyed Hawaii so much that we put together a larger group this time around.

 

Perhaps it is the fact that most of my life has been spent in climates that have four distinct seasons but both times I’ve been to Hawaii I’ve absolutely loved the weather on the islands. There’s something that triggers instant relaxation. Perhaps it is the gentle ocean breezes, the constant sun, the carefree nature of swimming and floating in the ocean and the general spirit of just go with the flow that permeates life in Hawaii.

 

This time around I tried parasailing. If you’ve never experienced this, it is something to try. You start by sitting on the deck of a boat, seated in a harness that holds you to a parachute. As the boat accelerates you are lifted into the air and then have what’s pretty close to what it must feel like to float in the air. I had suspected the feeling would be like a bumpy carnival ride but it was nothing like that at all.

 

The ride I took went to an elevation of 800 feet but there was really little sensation of climbing or coming back to earth. In fact in general most of what you felt was just a gentle floating around. Even being held by a harness that was just some straps around your lower body was not at all uncomfortable.

 

Landing when parasailing felt a lot like getting off of a chair lift on the ski slope. Someone counted down 3-2-1 and you simply stood up and you were back on the boat.

 

I think the most interesting thing for me about parasailing was the ability to hear sound from all around. I’ve been up in a hot air balloon once and the audio sensation was somewhat similar but for the fact that this time I was floating over the Pacific ocean so there wasn’t as much to hear. Still I always find it interesting to hear the sounds of the world below me as I am above the different things you can hear.

 

I’m by no means an expert but as I say I’ve now been to Hawaii twice and have some idea of what’s worth doing and such on a visit. Hopefully I’ll get inspired to write a bit more about my experiences. It is almost November here and Washington winters can be quite dreary so I’ll probably need a few more Hawaiian recollection sessions over the next few weeks.

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Seattle’s in yet another endless discussion around what the area’s transit future will be. As the fall election gets closer, there’s another transit package being offered to voters to try and resolve the area’s persistent transit congestion.

 

Then there’s Portland. As this column illustrates, Seattle has a long way to go before it catches up to what Portland’s already doing with respect to public transit.

 

I’ve mentioned Portland’s MAX light rail system a few times here but I’m once again reminded how different the attitudes are around transit between Portland and Seattle. Seattle is such a car culture and in the almost seven years I’ve lived here I’ve not seen much change in that regard.

 

I can honestly say that if it wasn’t for my job, I’d not live in Seattle because of the lack of progress on resolving the transit problems here.

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At some point enough should be enough. Now I read that they want to bring corporate sponsorship to San Francisco’s Golden Gate Bridge. It makes me wonder at times if we’ve lost our way to the point that anything’s for sale and if life’s going to turn into one big commercial.

 

Kevin Bartram, a sponsorship consultant hired by the bridge’s overseers, the Golden Gate Bridge, Highway and Transportation District, said any sponsorship would be tastefully done.

 

“It will be appropriate and understated,” Mr. Bartram said. “But visible.”

 

There’s always a “but” to these kinds of deals. Truth be told, the Golden Gate Bridge doesn’t do much for me. I’ve walked on the bridge several times because I lived relatively close to it when I made my home in San Francisco. Walking on the bridge the most I experienced was a bit of shaking as cars whizzed by, and obviously a lot of wind given the size of open water the bridge covers.

 

As a walking destination it wasn’t overly interesting but enough folks that were around commented on how interesting the view is that I can guess anything that messes with it would not be good.

 

 

Do we really need more food stands, visitor centers or anything else that increases the commercialism of yet another destination? We need to find ways to fund our public life without selling our world.

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At $2 million a mile it will certainly take loads of cash to get enough sidewalks in the greater Seattle area. This article talks about the problems in getting sidewalks in place in the area.

 

Forty percent of Seattle streets lack full sidewalks on both sides of the road — totaling 650 miles, the city estimates — but installing them is a staggering expense of about $2 million per mile. It’s not just the cost of the pavement: When a curb is built, it changes the flow of surface water, triggering legal requirements for drainage systems, which in turn can involve buying adjacent property. Many cities can build them only as part of a major street-paving project.

 

It is disappointing and frustrating to see just how far we need to go to make our cities more pedestrian friendly.

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A posting on The American Printing House for the Blind’s
blog turned me on to what seems to be a handy web site. Walk Score tries to tell you how walkable a given address will be based on proximity to items like stores, restaurants, coffee shops and more.

 

A quick trial of several places I’ve lived seems to show that the site is reasonably accurate. It is also much faster than using the various online yellow page options to search for various business categories and building your own list of what’s around.

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The Wall Street Journal has an interesting article talking about a strong dislike for physical buttons on hardware by Steve Jobs. One of the things that’s frustrating to me about articles like this is the fact that the reporter rarely seems to apply what has been learned from other reporting to the story of the day.

 

I recognized the reporter, Nick Wingfield, as someone who wrote about web accessibility in the past for the Journal. I know back when I was talking more about web accessibility to the press I had several conversations and e-mail exchanges with Wingfield on the topic. While the focus of the article had nothing to do with accessibility, it would have been nice to see this touched on in talking about the implications of the design approach being emphasized.

 

Yet I see not one reference in the article to the accessibility implications of a world with touch screens, flat displays and devices that offer little in the way of tactile distinctiveness. There are approaches being explored to making such technology more accessible but in my opinion having completely flat devices makes accessibility much more complex.

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Most everyone probably knows the old saying about what happens when you assume so I’ll skip repetition here. But I was operating under the assumption that the National Center on Accessible Media’s
Now Showing page listed all the theaters that had the potential of showing movies with audio description.

 

Not so I’ve subsequently learned. As one example I’ve come to discover that Regal Cinema has many theaters that have the ability to show descriptive movies and one is quite close to my house. In fact it tends to be the theater I go to most often for movies. Odd that the theater never informed me about this even when I asked about descriptive audio. Perhaps this will mean a bit less use of the Netflix account and more trips to the theater.

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Summer in the Pacific Northwest tends to be absolutely beautiful. Temperatures rarely go above 80 degrees. Breezes offer just enough wind to keep things moving. Storms, as much as I sometimes miss them, rarely spoil the day. Mosquitoes and other flying insects are all but absent from the environment. All in all, as I say summer in the Northwest is pretty close to perfect in my book.

 

Notebook in hand, I decided to resolve a minor annoyance to make my summer even better. I have some Rockport sandals I wear just about all the time in the summer. Far and away they are the most comfortable sandals I’ve ever owned and I was looking to replace them because the bottom of one is wearing out.

 

I started my sojourn into sandal shopping at Endless.com. This is Amazon’s entry into the shoe market that, according to press accounts, is supposed to have a large selection, good prices and such. You know all the things that make the main Amazon.com site so popular for shopping online.

 

This was my first visit to Amazon’s shoe shop and it was another quick reminder of how far web accessibility still has to go. We can have all the accessibility guidelines and standards we want, but my experience is still far too often that web sites present a daunting set of accessibility challenges.

 

This isn’t an indictment of Amazon or Endless. I’m reasonably certain that if you asked the web site developers of these sites, or any site for that matter, if they wanted their pages to be accessible they’d answer in the affirmative. Getting to that point is, however, frequently a different story and I suspect that more often than not the web developers have little idea of whether their pages are accessible or not.

 

To me the questions that are important to answer revolve around what contributes to sites not being accessible and what can the entire web community do to improve things. Guidelines and standards are not enough.

 

One thing I’ve learned over the years is that web accessibility is frequently a moving target. The key to success is finding the sweet spot where site flare and pizzazz intersect with browser support of a technology and where those two meet up with assistive technology support for the end result. Frequently this will mean you may not have the absolute latest and greatest but my experience is also that it doesn’t mean you need to have the most basic and primitive web site.

 

Long term things like web aria (accessible rich internet applications) probably hold the key to making the next big leap in web accessibility. That said, there are steps that can be taken today that would improve site accessibility drastically based on my experience.

More awareness and end user testing with assistive technology would help immensely in improving web accessibility. The majority of technical issues that need to be sorted out today are not overly complex when you break them down to their basic components. Starting with the basic building blocks of HTML, and layering the richer experiences you want to create on top of this gets you most of the way. From time to time you’ll find an issue that needs more attention and then it is typically a case of working with the assistive technology industry to add support for a design situation that’s becoming commonplace.

 

That said, you could still easily end up with a site that met all kinds of technical standards for accessibility but that wasn’t very usable. I know that when I work with people on web accessibility our discussions are more productive when we talk about the end user experience that’s being created versus just the technical nuts and bolts of how to address things like alternative text, we make a lot more progress.

 

While this isn’t a comprehensive analysis, in the case of Endless, a few changes would improve accessibility and usability immensely. First off full use of alternative text, something that’s been a persistent problem with Amazon pages in my experience would help. Today there are too many instances of links that read like this:

 

200107210/ref=topnav_beta_b

homepage/ref=topnav_gw_b

homepage/ref=topnav_gw_b

 

Anyone who uses a screen reader is familiar with this sort of link. It represents a situation where alternative text has been skipped.

 

Category selections on Endless for limiting by size, brand, color and such could be created as full links instead of merely accepting mouse clicks. Finally more appropriate uses of HTML headings on category listing pages where the details about free overnight shipping instead of product names are headings today would improve navigation.

 

Technically none of these changes would be complicated. Given that the site is now live there would obviously be a need for more testing before making such changes but I suspect that had someone mentioned these changes at the time the site was being developed, none of these changes would have been refused.

 

We’ll see what sort of luck contacting Endless has in making progress. For now it is off to the nexe purveyor of summer footware to enjoy a bit more of summer strolling.

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